Aegix

Overview

Aegix: Innovating Security, Defining Trust.

Aegix is a security startup bringing together elite professionals from the Tokyo Metropolitan Police, Self-Defense Forces, Mossad, and the French intelligence community. The company specializes in cybersecurity, personal protection, and strategic risk management. The challenge was to develop a brand identity that conveys strength, intelligence, and innovation while standing out in a competitive, high-stakes industry.

Brand Strategy & Identity Development

The name Aegix fuses Aegis, the legendary Greek shield symbolizing protection, with an “X” to signify next-generation security solutions and future-driven innovation.

The visual identity needed to capture:

Authority and trust – to appeal to high-profile clients, governments, and corporate security partners.
Futurism and innovation – to reflect the firm’s emphasis on cybersecurity and advanced defense solutions.
Discretion and precision – to mirror the elite expertise of its team.

Logo Design

The Aegix logo is a bold, geometric monogram that seamlessly integrates three core elements: a shield, symbolizing protection and defense; an eye, representing vigilance, intelligence, and surveillance; and the letter "A", reinforcing the company’s identity with a strong, structured form. This design reflects the interplay between physical and digital security, embodying both fortified protection and advanced cybersecurity monitoring. The pixel-inspired eye nods to cyber intelligence, digital foresight, and real-time threat detection, while the shield conveys uncompromising strength and resilience. Together, these elements create a powerful visual identity that positions Aegix as a cutting-edge security firm blending technology, intelligence, and elite protection services.

Typography

The Aegix brand leverages a dual-typeface system for versatility and impact:

Primary Typeface: FH Oscar Pro – A contemporary sans-serif typeface chosen for its clarity, precision, and modern structure, reinforcing trust and authority.
Accent Typeface: PP Mondwest – A pixel-inspired, monospaced typeface that evokes the cybersecurity and digital intelligence aspects of Aegix’s services.

Color Palette

A sophisticated color scheme was selected to balance corporate authority with technological innovation:

Electric Defense Blue (#085AFF) – Represents trust, intelligence, and digital security.
Deep Black (#1C1C1C) – Symbolizes stealth, strength, and professionalism.
Cool Greys – Support a modern, high-tech aesthetic while ensuring adaptability across different mediums.