c6o

c6o: Membership for Tokyo's Elite

c6o is an exclusive, members-only social club designed for the elite of Japan, offering a private space for high-caliber individuals to connect, collaborate, and conduct business with distinguished peers from around the world. Rooted in the visionary philosophy of Buckminster Fuller, c6o fosters an environment where innovation, influence, and global networking converge. The Tokyo space provides a refined yet relaxed atmosphere where members can unwind while indulging in world-class cocktails and spirits.

Through exclusive gatherings and bespoke experiences, c6o facilitates meaningful relationships and high-level discussions. Details on upcoming private events can be found at c6o.events, while further insights into the club and membership can be explored at c6o.fun.

Role and Contributions

Brand Identity Expansion

• Developed a unified digital and physical brand identity ensuring consistency across web, print, social media, and member communications.
• Created design systems and templates that reflect c6o’s exclusivity while allowing flexibility for evolving needs.

The Current Branding

Website Design & Development

• Designed and developed c6o.events and c6o.fun, ensuring a seamless user experience with an elegant, minimalist aesthetic.
• Implemented interactive components and high-end visuals to enhance engagement.

Social Media Engagement

• Developed branded Instagram content for @c6o_tokyo, utilizing a black-and-white core aesthetic with event-specific colors.
• Designed motion graphics, pixel animations, and typographic layouts to maintain a highly curated and exclusive online presence.

3D Asset Integration

• Created custom 3D models and digital assets to enhance the club’s branding and digital aesthetics.
• Integrated CGI elements for social media, promotional materials, and website visuals.
• View previews of assets

Event Ticketing & Digital Access

• Implemented digital PK passes for streamlined event entry and membership discounts
• Managed fingerprint-access system for the Tokyo space
• Designed branded event invitations and exclusive access materials.

Graphic Design & Print Materials

• Designed bespoke menus, business cards, event flyers, and printed collateral, ensuring a seamless luxury brand experience across all physical touchpoints.

Membership & Data Management

• Developed a custom membership database to track, manage, and engage members efficiently.
• Designed a CRM system for better membership insights and event participation tracking.

App Development (In Progress)

• Currently developing the c6o App, which will offer members-only features, event bookings, and networking tools to enhance engagement.

Brand Identity & Visual Strategy

The c6o brand needed to embody exclusivity, sophistication, and futurism while maintaining a connection to Tokyo’s elite social culture.

Key Elements of the Visual System:

• Logo & Typography: A clean, geometric wordmark paired with PP Rader, Inter, and Hiragino Sans, creating a bilingual, high-end aesthetic.
• Color Palette: A monochromatic black & white core, with vibrant event-specific color treatments for promotional content.
• Event Design Language: Unique pixel visuals and typographic layouts, ensuring brand cohesion while differentiating events.
• Materials & Textures: Print and digital assets incorporate frosted glass, metal accents, and embossed finishes, reinforcing a luxury experience.

Digital Experience & Web Design

The c6o website and digital platforms were designed to create an elevated and seamless experience.

• www.c6o.fun & www.c6o.events
  • Built with a sleek, high-contrast UI that reflects the club’s elite status.
  • Integrated event showcases, digital membership verification, and interactive media.
• Social Media & Digital Strategy
  • Minimalist black-and-white core branding ensures consistency.
  • Event-based color schemes create distinction while maintaining the brand’s DNA.
  • Custom-designed motion graphics and pixel art animations enhance engagement.
• 3D Walkthrough of space

Challenges & Solutions

Maintaining Exclusivity in a Digital World

• Solution: Tiered content strategy, keeping key information private while curating a selective public presence.

Ensuring a Seamless Multilingual Experience

• Solution: A 15% size difference between English and Japanese typography to maintain visual harmony.

Creating a Flexible but Recognizable Brand System

• Solution: A modular design framework, allowing event branding while maintaining core identity consistency.

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Digital NFT and 3D Asset Samples: